Second Quarter 2009

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Powerful Positioning
PRESIDENT'S PERSPECTIVE
Duncan Murphy
2009 MHEDA President

“Position Yourself With MHEDA Training”
FROM THE DESK OF. . .
LIZ RICHARDS
Executive Vice President MHEDA
   
 
An archive of questions asked of the MHEDA Board, All Answered!
Need an Answer?
Check out the
Asked & Answered index.

Visit wikiMHEDA - the online resource for the material handling industry

Visit MHEDA Edge

SECOND QUARTER 2009

COVER STORY

POWERFUL POSITIONING

Distributors Powerfully Positioned To Thrive
MHEDA members share ideas and advice for getting through the
economic slump.

Marketing On A Tight Budget
Keep your markets aware during tough economic times.
By Barry Lauterwasser


MHEDA MEMBER PROFILE
Charging Forward
Veteran leadership drives Advanced Battery Technologies' rapid rise.

MEET THE MBOA
Steady Hands Of Leadership
Meet MHEDA's 2009 Manufacturers Board of Advisors

YOUNG LEADER PROFILE
The Next Generation
Bode Equipment VP Scott Fawcett brings fresh perspectives to the family business.

ANNUAL CONVENTION
Powerful Positioning
Schedule of speakers, tours and events

Exhibitors' Showcase Guide
Guide to exhibiting companies and products

Articles From Convention Speakers
  •  Negotiations
     By Lloyd Rinehart
  •  Solution Selling In a Flat World
     By Mike Ensby
  •  Recession-Proof Your Business
     By Dr. Albert D. Bates, Ph.D.
  •  Sales From Another Perspective
     By David Rubinstein
  •  The Customer Empathy Solution
     By Ross Shafer

MONEY MATTERS
Beyond Hope And Into The Realm Of Reality
Get an actual view on what the future holds, economically speaking.
By Alan Beaulieu

The New Credit Paradigm

B2B credit is about more sales, better cash flow and efficiency.
By Abe WalkingBear Sanchez

Introducing wikiMHEDA

wikiMHEDA is your one-stop shop for:
  • Breaking industry news
  • Video product demonstrations
  • Informative white papers and spec sheets
  • Industry terminology
  • Searchable buyers guide.
Visit www.wikiMHEDA.org today!

MONEY MATTERS
Workforce Training Grants
Obtain outside help to educate your employees.
By Lori Cooney

State Training Grants
Find the training grants offered by your state.

STUDENT SPOTLIGHT
Students Positioned For Career Excellence

HUMAN RESOURCES
Problem Employees
Learn to manage the three types and keep your office running smoothly.
By Christine Corelli

BEST PRACTICES
Search Engine Optimization
Hire the right marketing firm for your business.
By Mark Juelich

Changing A Negative Into A Positive
By John Graham
 
  •  Distributors Strive To Survive And Thrive
  •  Improving Your Search Results
  •  What To Expect for 2009-2010
  •  Know Your MBOA
  •  Exhibitors' Showcase Guide

The MHEDA Journal is published quarterly: Winter, Spring, Summer and Fall. Subscription rate is $40.00 annually.
Not-for-profit and charitable organization rate is $40 annually. MHEDA members receive this magazine as part of their dues.

•Executive Editor Liz Richards    • Managing Editor Carole Jesiolowski     • Associate Managing Editor Christopher Powers
• Editors  Daniel Vest  • Amy Kulow  • Mary Murphy  • Christopher Baker  • Susan Freibrun  • AnnaMaria Kendall • Joanne Piacenza • Cindy Thoren
 • Creative Director Paul Brunell     • Production Editor  Clyde Wolford     • Online Designer Corey Wright

Editorial correspondence should be sent to Liz Richards, Managing Editor, Material Handling Equipment Distributors Association, 201 U.S. Highway 45, Vernon Hills, IL 60061-2398; telephone 847-680-3500; fax 847-362-6989. Advertising correspondence and materials should be sent to Judy Flanagan, Data Key Communications, Inc., 5794 Widewaters Parkway, Dewitt, NY 13214; telephone 315-445-2347; fax 315-445-9336.

As the official magazine of the Material Handling Equipment Distributors Association (MHEDA), a non-profit organization, this publication carries authoritative notices and articles in regard to the activities of the Association. In all other respects, neither the Association nor the publisher of The MHEDA Journal, Data Key Communications, Inc. is responsible for the contents thereof or the opinions of the contributors.

Entire contents are Copyright © 2009 by Data Key Communications, Inc. All rights reserved. Nothing may be reproduced in whole or in part without written permission of the publishers. Data Key Communications, Inc. reserves the right to print portions of or all of any correspondence mailed to the editors without liability on its part and no such correspondence will be returned.

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